Research, evaluation, insights
Visitor learning
Visitor experience

Research, evaluation, insights

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Researching needs of audiences

  • Researching under-represented audiences to support audience development, focusing on health & wellbeing, disability and BAME groups - for Oxford University Museums (HLF funded)
  • Visitor surveys - creation, implementation, analysis and use of insights to inform plans & Key Performance Indicators - for Leicestershire Museums, Hampshire Museums, Oxford University Museums, Wildfowl & Wetlands Trust, Royal Botanic Gardens, Kew
  • Audience consultation on development of specific initiatives - guidebooks, welcome leaflets, walks & talks - for Wildfowl & Wetlands Trust 
  • Community consultations for new projects - for Oxford University Museums, Slimbridge 2020 (HLF funded)

Front end, formative and summative evaluation for site experiences

  • Audience involvement in experience planning, at various stages - Hampshire Museums, Blue Planet Aquarium, Oxford University Museums, Wildfowl & Wetlands Trust
  • Tracking visitors via accompanied visits, observations and GPS - for Leicester Museums, Blue Planet Aquarium, and Wildfowl & Wetlands Trust at Slimbridge, London, Martin Mere and Arundel
  • Personal meaning mapping for Pitt Rivers Museum, Oxford 
  • Digital app user experience evaluation - for Wildfowl & Wetlands Trust

Schools research and evaluation

  • Teacher research to inform strategic development and delivery - for Blue Planet Aquarium, Hampshire Museums, National Trust, Royal Botanic Gardens, Kew
  • Long term research on impact of school visits on pupils' environmental attitudes and values - for National Trust, Wildfowl & Wetlands Trust
  • Schools' service development testing with 'live' school group sessions - teacher and pupil evaluations - for Hampshire Museums, Blue Planet Aquarium

Evaluation training and support

  • Management of production of an Evaluation Toolkit and series of training courses for staff and volunteers offered nationally - for National Trust
  • Mentoring and support for staff and volunteers undertaking evaluation - for Hampshire Museums, Oxford University Museums, National Trust, Wildfowl & Wetlands Trust

Audience insights

  • Market segmentation - worked with model - for National Trust
  • Visitor segmentation - initiated, managed development of the model for WWT and implementation over several years, including staff training and mentoring
  •  Mentoring, training sector staff on visitor segmentation experiences - for BIAZA, ALVA 

Visitor learning

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Interpretation and activity planning for visitor sites

  • Whole site, exhibition and activity planning involving themes, objectives, techniques and evaluation, including large projects funded by National Lottery Heritage Fund (HLF), HSBC, Sky, Yorkshire Bank, Cadburys, Ocean Spray, Defra, Environment Agency, AHRC, Thames Water, EU Life, Natura 2000 and several individual large donors - for Oxford University Museums, Hampshire Museums, National Trust, Wildfowl & Wetlands Trust
  • Gardens interpretation planning guidance - management of toolkit production, training and implementation - for National Trust
  • Development & market research on organisation-wide children's mascot - for National Trust

Interpretation techniques

  • Interpretation panels - practical planning and delivery for site interpretation and within exhibits - for Leicester Museums, Glasgow Uni Zoology Museum, Wildfowl & Wetlands Trust
  • Trails - planning and implementing trails on site - for Leicestershire Museums, Hampshire Museums, Oxford University Museum of Natural History, Pitt Rivers Museum, Wildfowl & Wetlands Trust
  • Site guidebooks - planning, creation and delivery - for Wildfowl & Wetlands Trust at Slimbridge, London, Arundel and Martin Mere
  • Walks & talks - developing and managing training - for National Trust, Wildfowl & Wetlands Trust
  • Family activities - explorer backpacks, handling boxes, colouring, make & take activities - creation, development and implementation - for Oxford University Museums, and roll-out at multiple sites - for National Trust

Schools' strategy and service development

  • Project management of complete building refurbishment and development of new hands-on museum for schools - for Hampshire Museums
  • Development and management of schools' service achieving 50,000 visits per year - for Blue Planet Aquarium
  • Schools' strategy development and implementation - for Hampshire Museums, Blue Planet Aquarium, Royal Botanic Gardens, Kew and Wakehurst
  • Design and delivery of £1 million free school visit scheme (funded by HSBC) - for Wildfowl & Wetlands Trust

Inclusive and accessible learning

  • Developing new exhibitions with access for all in mind - for Leicester Museums, Hampshire Museums, Oxford University Museum of Natural History
  • Access audits for school visits - initiation, strategic management and involvement in training workshops - for Wildfowl & Wetlands Trust
  • Strategic planning to support sites to maximise income from the 'purple pound' - for Wildfowl & Wetlands Trust

Training and mentoring in visitor learning

  • Developing and managing staff and volunteer training courses on interpretation techniques, including for garden sites and school audiences - on trails, walks & talks, panels and alternative media - for National Trust, Wildfowl & Wetlands Trust
  • Managing courses for staff and volunteers on access for all in terms of learning - for National Trust, Wildfowl & Wetlands Trust

Visitor experience

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Holistic planning frameworks

  • Strategic Visitor Experience Design process and development - for Wildfowl & Wetlands Trust nationally and implementation at Arundel
  • Consultation, development and launch of guidelines for developing and running a successful visitor experience -  - for Wildfowl & Wetlands Trust

Seeing the visitor view

  • Audience advocacy roles in site experience planning projects - for National Trust, Wildfowl & Wetlands Trust
  • Staff segment 'walkabout' research design and management - for Wildfowl & Wetlands Trust  

Enriching the experience, enhancing organisational success

  • Strategic reviews and planning including setting high level goals which inform development of the visitor experience - for Pitt Rivers Museum, Oxford University Museum of Natural History, Hampshire Museums, National Trust, Wildfowl & Wetlands Trust

Site and activity planning

  •  Practical site experience & engagement design mapping - model development - for Wildfowl & Wetlands Trust, implementation at Arundel Wetland Centre 

Programming and event development

  •  Development of strategic framework to meet brand, messaging and marketing objectives - writing and implementation of guidance - for Wildfowl & Wetlands Trust