Research, evaluation, insights
Visitor learning
Visitor experience


Ruth Seymour, Director of Marketing and Supporter Development, WWT

 "Ann is a breath of fresh air to work with.  She brings energy, professionalism and thoroughness to any project she turns her hand to.  In particular her facilitation skills are very strong and she is able to obtain the best from all participants in meetings or workshops with her inclusive approach and innovative tools.  Ann approaches research and evaluation pragmatically and strategically, finding the balance between quality research with appropriately resourcing it.  Ann is able to take complex problems and diverse opinions from stakeholders and crystallize them into clear and actionable insights.  I would not hesitate to work with Ann again."

Kevin Peberdy, Chief Operating Officer, WWT

"Ann spearheaded our visitor experience and engagement planning at WWT. She managed the development of our visitor segmentation model, but also achieved the much harder thing of effectively embedding it across all our organisation.  A common language and approach to understanding what motivates our different visitors continues to be important in many aspects of our work. Ann’s other skills lie in asking questions  – pulling together effective and meaningful evaluation, visitor surveys and facilitating workshops.   Ann has a natural ability and personality to engage with a wide range of people and audiences, and , while focussed on completing tasks,  will take people with her."

Martin Senior, Head of Operations (south), WWT

"Ann has a great strategic mind as well as a pragmatism and understanding of the operational environment. She draws on a wealth of experience and is not afraid to challenge the perceived ways of doing things, but always does this in a professional and personable way to ensure the best possible outcome.  Ann is a creative thinker, able to find solutions to problems and always mindful of the brief and the outcomes required. She is also a great facilitator and became the ‘go to’ person in WWT for leading workshops and sessions at strategic planning meetings – her clear thinking, focus on meaningful outcomes and excellent planning and delivery meant she excelled in this area."